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Why you should think about how your business Headshot looks.

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When I started shooting headshots, all my business came from Actors, but in the last few years, there's been a shift. Now, 60%-70% of my calls are from business professionals. Between corporate web sites, LinkedIn profiles, Facebook pages and other online destinations, everybody needs a headshot. A professionally photographed headshot. Frankly, using a re-purposed vacation selfie cropped to look mike a headshot just sends the wrong message about your professionalism. How your headshot looks says a lot about you and your business.

When I have business clients in for a headshot, I ask them what they'd like for a background, and do they prefer a studio shot, or natural light. Most tell me that they hadn't thought about it or maybe worse, seem to not care. I get it - they're busy and have a lot of other things going on, and having a "picture taken" ranks pretty low on the list of things they want to do today. 

First off, let me say - once we agree that they need to…

Photos for Agency Submissions

I get asked a lot about shooting photos for submissions to Agencies. I think there's a lot of misinformation out there.

Talent Agencies usually require 1 or 2 photos to submit yourself for possible representation:

If you're an Actor, all you need is a good, professional Headshot - along with your talent, shown off in some sort of monologue or other performance.If you're a model starting out, you need a good Headshot so agencies can see what you look like, and a body shot so they get a general idea of what your body type is. That's pretty much it. Periodically, I get asked to shoot a Portfolio or Comp card for aspiring models, and I always suggest not doing those things. Let me explain - First off, once you have an agent, they will work with you to develop a strategy to best 'sell' you (I'll come back to this). Once there's a direction, then photos should be created to fit that strategy. If you're best option is as a lifestyle model, maybe you don'…

Proof?

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Here's an email I just received from a client:
Scot,
Have you heard of Photofeeler (ww.photofeeler.com)?  I ran the photo I was using for LinkedIn several months ago which spurred me to want to get a professional headshot.  I ran the photo that you did for me and the scores are significantly greater which is a testament to your work.


Thought I'd share - I haven't written in ages!

But why are Headshots expensive?

Good Question!
First off, they’re not, when you think in terms of value, instead of cost. What does expensive mean? It’s a relative term – is $1,000 expensive? For a loaf of bread it’scrazy expensive, but for a new Porsche it’s super cheap. So what’s the difference? It’s all about the value of what you’re getting compared to the price.
So what is the value of the Headshots I shoot? We’ve alreadydiscussed the importance of a good headshot in general terms. Go back and read that if you need to.
So here’s why mine cost what they do… 1.The Photos are really good! 2.I specialize in Headshots. I’m not a Wedding Photographer, nor am I a Product Photographer. Ditto for not being a Sports Photographer, or a Baby Photographer. You get the picture. Nothing wrong with those things, in fact, those Photographers often charge far more than my meager rates. I do one thing, and I think I do it well. 3.It’s me shooting the photos – not an employee! I bring a lot of experience to the table, having been in th…
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What does your profile picture say about you?

Everyone is online, and not just on Facebook. More and more, our online social media profiles are our introduction to the world, and the profile photo is our first impression. For better or worse, books are judged by their covers. I've seen a lot of bad profile pictures, and I'm sure you have, too. But in case you haven't, take a look at what's out there with a quick Google search.

If you're reading this, I imagine you already understand the importance of a great headshot One that represents not just who you are, but where you want to be. we've all heard that you should dress for the job you want - your headshot or profile picture should reflect that. Years ago, when I was in a position that involved hiring others, I used online profiles as the first way-point in deciding whether or not to even interview a candidate. If they looked like a jack-ass, and took no pride in the picture and profile, their resume had better …

Fun Video Clip

I thought this was funny...

Chris Pratt and his first Headshot

Has it really been 8 months?

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I'm a bad blogger.

I asked a recent client about his process for creating new blog posts, and he gave me some good insight. Thanks, Gideon!

So today's question: Inside or outside?

I'm a big fan of shooting outdoors. These days, I think 95% of all my headshots are shot outside with natural light. And if you're familiar with my style, you know I want my subjects to look natural and comfortable. I think that putting my clients outside helps them feel less formal - having someone sit on the ground takes away any pretense! Sometimes you want that formality, but I think that looking comfortable and at ease translates to a more accessible-looking headshot - isn't that what you want? Here's a recent example:


Plus, you never know how you'll be able to take advantage of the environment -



Whether it's using background elements like the stop sign or using specific colors to really accent my subject (in this case, the touch of green in the background and her eyes)


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